Portfolio Projects
Offshore Grand Prix-NEXT Agency
A hype-building social campaign built around a powerboat racer’s story.
“Why should people come out to the Offshore Grand Prix in Toronto?”
“How did you begin your journey in Offshore Powerboat racing?”
“What are the key features and capabilities of your boat?”
“How does your team collaborate to ensure peak performance during races?
Credits: Copywriting, Script, Messaging Framework
Visitor Experience & Event Support - Royal Ontario Museum
Challenge: ROM needed to engage diverse audiences during special events and exhibitions.
My Role: Delivered tailored visitor messaging, supported branded campaigns, and collaborated with marketing/programming teams to promote events.
Impact: Helped create welcoming, on-brand visitor experiences while supporting ROM’s mission of cultural engagement.
Brand Voice & Messaging - The Volunteer Well
Challenge: As a new nonprofit, The Volunteer Well needed consistent messaging to reach and retain volunteers.
My Role: Developed brand voice guidelines, refined blogs for clarity and SEO, and created tone frameworks for omnichannel storytelling.
Impact: Strengthened the nonprofit’s ability to communicate with volunteers and partners in a consistent, compelling voice.
Digital Copywriting – NEXT, Humber In-House Agency
Challenge: Student-led campaigns of real-world briefs needed for engaging creative tailored to Gen Z.
My Role: Wrote headlines, scripts, and long-form copy; wrote script for interviews, collaborated with strategists and art directors under tight deadlines.
Impact: Produced campaign-ready creative that matched audience behavior and client goals.
