The Volunteer Well - Messaging Refresh
Role: Copywriting, Messaging Strategy, Print & Email Copy
Client: The Volunteer Well (Grimsby-based nonprofit)
The Challenge
The Volunteer Well connects volunteers with community programs across the province, but their messaging felt institutional and transactional. They needed warmer, more human language that would make volunteering feel like joining a community, not completing a task.
The Insight
People want to help and connect with their communities, but corporate sounding language creates distance. Volunteering should feel personal, not like another obligation on your to-do list.
The Idea
Refresh the messaging to speak like a neighbor, not an organization. Use conversational, warm language that emphasizes community connection over duty. Make people feel welcomed, not recruited.
The Work
The Impact
Messaging framework and copy deployed across The Volunteer Well's print materials, email communications, and community outreach.